What is our carbon impact?

1. HOW TO CALCULATE OUR CARBON FOOTPRINT

A BETTER UNDERSTANDING TO TAKE MORE EFFECTIVE ACTIONS

Measuring our carbon footprint means for us to become more aware of our impact on the climate. This was a necessary step to honour one of our principles: taking care of people and of our planet.  

Our approach is simple. We want to understand the impact generated by our activities to identify improvement levers on our value chain so that consumed goods aren’t made at the expense of natural resources.

As our products help avoid the use of single-use items, our business generates value and significantly reduces negative impacts on the climate. However, we are convinced that it is by calculating our impact that we can be even more virtuous. 

TIME TO TAKE STOCK OF THE SITUATION

In 2020, we decided to calculate our carbon footprint for the first time. It took us almost six months to carry out this rigorous data collection across our entire value chain, from the raw material to our consumer’s journey to the final point of sale.  

The aim was to identify all streams that generate greenhouse gas emissions with the end goal of reducing them. To do this, SIRSA helped us in this process. This consulting firm processed our data in accordance with the international standard ISO14064 as well as the GHG Protocol and based its calculations on the ADEME’s (Agency for the Environment and Energy Management) and the Association Bilan Carbone®’s emission indicators.  

2. THE RESULTS

Here is an overview of our greenhouse gas emissions’ distribution based on our activities.

CO₂ emissions in 2020
2020
9 287 tCO₂ eq
Tonnes of CO₂ equivalent
-
8%
ROAD TRANSPORT IN CHINA
This represents the carbon emissions from vehicles (trucks) transporting raw materials to factories and then from factories to the Chinese port.
3.8%
ROAD TRANSPORT IN FRANCE
This represents the carbon emissions from vehicles (trucks) transporting goods from the French port to warehouses, then to distribution points (e-commerce shipments or resale points).
0.2%
E-COMMERCE TRANSPORT
This represents the emissions resulting from road transport used to send orders purchased on our website.
1%
AIR TRANSPORT
This represents the emissions related to air transport, which corresponds to sample shipments from factories in China to our offices in France.
2%
SHIPPING
This represents emissions from the transport of goods from China to France (19,500 km) by container ship.
16%
EXTRACTION & MANUFACTURE OF RAW MATERIALS
Raw material emissions are those emitted during the extraction and manufacture of our products’ raw material (extraction and blending of ores), namely stainless steel.
44.97%
PRODUCTION
This represents the energy consumption by machinery and production buildings as well as related carbon emissions.
0.03%
LOGISTICS PLATFORMS
This represents the carbon emissions due to the energy consumption of Qwetch's logistics warehouses in France.
20%
CONSUMER JOURNEYS
This represents the estimated emissions of our consumers' individual vehicles when going to points of sale to buy our products.
4%
OFFICE ACTIVITIES
This represents the emissions related to our offices' day-to-day life. This includes employees' daily commutes, business trips, purchase of equipment for our offices, etc.

« Thanks to a very close relationship with our manufacturing partners,
we manage our products from design to market. »

 

Stéphane Miquel ● Founder and Executive Director at Qwetch

3. Mapping our activity

Producing to using

90 % of our products are made in China, in the Zhejiang Province, with stainless steel made in the Fujian Province. Once shaped and checked, the products are then transported by container ship from the Ningbo port (China) to the port of Le Havre (France) before being delivered by truck to our logistics provider in Wissous (France). Finally, the products follow marketing flow by being transported either to other logistics providers (in order to reach the final consumer) or directly to our reseller stores.

4. KEY POINTS

5. WHAT ARE THE NEXT STEPS?

In 2022, we will focus on circularity.

We are already working on building an action plan around the circularity of our products, which aims to control the whole life of each of our bottles, tea mugs, lunch boxes, etc. This circularity involves the life cycle analysis (LCA) of products, eco-design, the development of spare parts, creating timeless collections, etc., in order to make our solutions against single-use items ever more sustainable and eco-friendly. 

AND IN THE LONG TERM?

We have started reflecting on circularity but also: 

  • Studying ways to optimise our logistics model in order to limit the trips made by trucks and to promote other transport methods (by river for example). 
  • Optimising – and limiting– of our sample shipments by plane. 
  • Strengthening proximity with our customers by developing out points of sale or by increasing our e-commerce share in order to reduce the carbon impact of consumer journeys.  
  • Supporting partner factories and suppliers in their energy transition in order to work on a new model which integrates the use of renewable energies. 
1. HOW TO CALCULATE OUR CARBON FOOTPRINT
2. THE RESULTS
3. Mapping our activity
4. KEY POINTS
5. WHAT ARE THE NEXT STEPS?
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