Measuring our carbon footprint means for us to become more aware of our impact on the climate. This was a necessary step to honour one of our principles: taking care of people and of our planet.
Our approach is simple. We want to understand the impact generated by our activities to identify improvement levers on our value chain so that consumed goods aren’t made at the expense of natural resources.
As our products help avoid the use of single-use items, our business generates value and significantly reduces negative impacts on the climate. However, we are convinced that it is by calculating our impact that we can be even more virtuous.
In 2020, we decided to calculate our carbon footprint for the first time. It took us almost six months to carry out this rigorous data collection across our entire value chain, from the raw material to our consumer’s journey to the final point of sale.
The aim was to identify all streams that generate greenhouse gas emissions with the end goal of reducing them. To do this, SIRSA helped us in this process. This consulting firm processed our data in accordance with the international standard ISO14064 as well as the GHG Protocol and based its calculations on the ADEME’s (Agency for the Environment and Energy Management) and the Association Bilan Carbone®’s emission indicators.
Here is an overview of our greenhouse gas emissions’ distribution based on our activities.
90 % of our products are made in China, in the Zhejiang Province, with stainless steel made in the Fujian Province. Once shaped and checked, the products are then transported by container ship from the Ningbo port (China) to the port of Le Havre (France) before being delivered by truck to our logistics provider in Wissous (France). Finally, the products follow marketing flow by being transported either to other logistics providers (in order to reach the final consumer) or directly to our reseller stores.
There is no perfect model! This experience has taught us a lot about our own business model and its areas of impact. Most specifically, we need to keep in mind that:
What solutions have we thought of?
We are already working on building an action plan around the circularity of our products, which aims to control the whole life of each of our bottles, tea mugs, lunch boxes, etc. This circularity involves the life cycle analysis (LCA) of products, eco-design, the development of spare parts, creating timeless collections, etc., in order to make our solutions against single-use items ever more sustainable and eco-friendly.
We have started reflecting on circularity but also: