Qwetch has joined forces with the NGO Terre d’Abeilles.
After nearly three years spent with Un Toit Pour Les Abeilles, we are changing partners for our historic sharing product: the Bee insulated bottle. The honeyed love story between Qwetch and bees now continues alongside the NGO Terre d’Abeilles. Everything else, however, remains the same: for each Bee bottle purchased, you will be donating €2 to finance projects committed to the planet (we’ll explain how shortly).
WHY CHANGE PARTNERS?
WHY CHANGE PARTNERS?
For three years, we have been supporting Un Toit Pour Les Abeilles by setting up hives throughout France. In 2021, we were one of the network’s biggest sponsors with 30 hives implanted from North to South, which totals to around 1,240,000 sponsored bees. For 2022, we have decided to start something new involving education and awareness. From an early age, the following goal must be crystal clear: taking care of people and the planet by consuming in a more eco-friendly manner and by respecting our ecosystem and its biodiversity.
Terre d’Abeilles is an NGO of general interest, created in 2002. This dynamic and committed association has several goals:
● First of all, to raise awareness and inform the general public about the fragility and importance of pollinating insects for the planet — they make the most out of their educational site La Maison des Abeilles, based in central France (in the city of Ingrandes) where conferences, animations, and exhibitions take place. They also go to school to meet and discuss with the young generations.
● To set up an educational programme with the Rucher-École (Apiary-School) for people aged 16 to 25 who have dropped out of school.
● To defend advocacy with French and European government bodies in favour of agroecology and against chemical waste (insecticides).
● To encourage companies in their CSR approach by helping them get involved in the preservation of pollinators.
DID YOU KNOW THAT?
OUR HEALTH DEPENDS ON THE HEALTH OF BEES.
More than 4,000 varieties of fruits and vegetables would not exist without pollination. Today, 75% of the world’s food production depends on pollinating insects, including our precious bees.
It is in this context that our partnership with Terre d’Abeilles takes on its full meaning: the idea is no longer to multiply the number of beehives everywhere in France, but to solve the problem at the source by making young people aware of the dangers of insecticides on biodiversity and by providing solutions to governmental bodies against these devastating threats.