COULEURS DE CHINE, A LONG-DATE PARTNER

| Charity support
Qwetch and Couleurs de Chine, hand in hand since the very beginning.

Qwetch has a special relationship with Couleurs de Chine since the director of this humanitarian association has significantly contributed to the brand. This is why Qwetch has been a sponsor and is committed to financing school scholarships for girls from Miao and Dong ethnic minorities in southwestern China for over ten years. For each tea mug purchased, a nod to China and its tea tradition, Qwetch donates a share of its sales to the association as part of its philanthropic policy.

A nice travel souvenir!

Qwetch’s story began when Stéphane Miquel travelled with friends to Danian in China, to meet the head of the humanitarian association Couleurs de Chine, Françoise Grenot-Wang. In China, everyone drinks loose leaf tea at any time of the day and especially everywhere: at home, in rice fields, at work, on buses, in parks, alone or with family… Inspired by this culture, he decided to develop the concept of “nomadic tea mugs” upon his return to France. He adapted this traditional container in which Chinese people brew their tea every day to the requirements of Western tea and infusion drinkers. And so Qwetch’s adventure began in 2010!

What is the Couleurs de Chine association?

Couleurs de Chine is an international association governed by French Law, apolitical and non-religious. It was established in 1990 to promote the culture of China’s ethnic minorities in France. In 1997, Françoise Grenot-Wang, founder of the association, worked as an interpreter for a Médecins sans frontières medical team in the Great Miao Mountains region of Guangxi. She was moved by the schooling difficulties for girls. In most schools in villages in Miao and Dong, almost no girls could attend school because of family poverty and priority going to boys. Thus, in the spring of 1998, the association Couleurs de Chine began its action to help school girls from minorities in the Great Miao Mountains. Originally purely cultural, the association has thus taken on an essentially humanitarian dimension.

Its missions

In 1998, in the 100 villages where Couleurs de Chine operates, virtually no girls went to school. Today, nearly 5,100 young people (mostly girls) go to school, middle school, high school, higher education institutions or universities thanks to the generosity of the NGO’s sponsors and patrons. At the end of the 2017-2018 school year, the enrolment sponsored by Couleurs de Chine consisted of 2,052 students in primary school, 1,141 in middle school and 793 in secondary school and university. Over 20 years, the association has helped around 12,000 students!

The association is present in Rongshui (Miao Autonomous County) and Sanjiang (Dong Autonomous County) in Guangxi, as well as in Congjiang District (Miao Autonomous Prefecture and Qiandongnan Dong District) in Guizhou. Thanks to sponsorships from companies, associations or individual donations to Couleurs de Chine, many construction and rehabilitation projects, development and equipment have been carried out in over 80 schools and school buildings (dormitories, dining halls, etc.).

The association also aims to help local people preserve their cultural traditions. Couleurs de Chine finances the maintenance, restoration or reconstruction of community buildings such as Dong’s “drum towers” or Miaos’ “luchen pavilions”, and is also encouraging traditional costumes, helping to set up music and dance troupes in schools or helping village festivals.

HOW TO GET INVOLVED?

HOW TO GET INVOLVED?

By sponsoring a child directly with the association

Today, over 5,000 young people (mostly girls) from the Miao or Dong minorities go to school, middle school, secondary school, higher education institutions or universities thanks to the generosity of sponsors and patrons. If you also want to sponsor a child, check out this sponsorship form. Each new sponsorship is the hope of a better life and each school year consolidates this hope.

By buying a tea mug on our website

For every tea mug purchased on qwetch.com, reminding China and its tea tradition, Qwetch donates a share of its sales to Couleurs de Chine as part of its philanthropic policy. In past years, Qwetch has donated nearly € 4,000 to the association to help educate and school Chinese ethnic minorities in Miao and Dong. A philanthropic project that fits perfectly into our vision of “taking care of people and the planet”.  

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